SCRATCHPAD SALESFORCE SERIES CRAFT UPDATE

Scratchpad joins CraftвЂ™s portfolio of bottom-up SaaS companies like ClickUp, Sourcegraph, and OpenPhone who have mastered this type of go-to-market motion, which combines B2C growth tactics with a B2B revenue model. Scratchpad has used this sales motion to rapidly add customers from great sales organizations like Autodesk, Brex, Front, ProductBoard, Sendoso, Snowflake and Twilio вЂ“ and theyвЂ™re just getting started. IвЂ™ve described this Enterprise Freemium approach as a вЂњbest of both worldsвЂќ sales motion because it combines enterprise budgets with the velocity of an SMB-like sales cycle. With rapid adoption and habitual usage among sales reps, plus alignment with sales ops and sales management goals, Scratchpad has a natural entry point to negotiate paid contracts. This explains ScratchpadвЂ™s viral spread: once one rep uses it, it takes hold in an organization and the number of users grows rapidly. While not at first apparent, when we dove into the product usage data and isolated weekday usage among paid accounts, we saw that sales reps use Scratchpad almost 4 work days every week, which is best-in-class. The data in that blog is actually from our Scratchpad diligence. I wrote about its habit-forming nature in my blog Measuring SaaS Engagement. Once a rep starts using Scratchpad, two things tend to happen: 1) it becomes a daily habit, and 2) they share it with their teammates. Its freemium model lets any sales rep sign up, connect their account, and start using the product. What got us most excited about Scratchpad is its viral spread within sales organizations. Sales reps love it for its speed and ease of use, while sales management and operations love it because it encourages real-time updates and data hygiene.

SCRATCHPAD SALESFORCE SERIES CRAFT UPDATE

It provides a beautiful and lightning-fast interface to take notes, record to-dos, and update the status of deals вЂ“ with everything instantly flowing back into Salesforce. Scratchpad is a workspace for sales teams as well as others in revenue-related functions. Today Craft Ventures is excited to announce that we are leading the $13M Series A in Scratchpad, and I will be joining the board.

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